CASE STUDY 3
Creating a platform product to connect the suite of database development tools
Redgate has a suite of tools for all areas of database development but they did not work cohesively together. They wanted to create a platform product for an interconnected solution to foster innovation by providing a foundation for diverse tools and features.
Core responsibilities
• User research
• User interface design
• Quarter executive research readouts
123 framework: Transitioning an individual tier product to enterprise
We based the initiative on the 123 framework by Adam Gross which structures the business approach on three distinct business units: individual users, teams adopting the product and large enterprises.
Eventually the long term goal is to transition to enterprise by leveraging the power of self-serve go-to-market.
Ideation and discovery
sessions
I conducted several ideation sessions to understand how the current system is set up and carve out the possibilities and challenges of interconnectivity amogst these tools and core system.
Wireframes
Onboarding journey
Team creation process
Managing roles and permissions
SQL Prompt: From Individual to Team tier
Outcomes
40% acceleration in SQL code writing speed
Effectively implementing team-based development standardization for the first time within the Redgate ecosystem had a direct and positive impact on user productivity. This initiative resulted in a notable 40% increase in the efficiency of database developers, enabling them to write SQL code more swiftly.
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Secured new enterprise acquisitions
The incorporation of team-based tools and integration functionalities played a pivotal role in attracting new enterprise acquisitions. By guiding these acquisitions to adopt our tool for their teams, we have successfully heightened its usage across a variety of organizational units.
An assertive move towards establishing unified ecosystem
This initiative has opened up new opportunities to reshape the database development landscape by exploring the long term possibility of seamlessly integrating a diverse set of over 20 tools within the Redgate ecosytem.
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